Commercial artists who are sometimes called commercial designers are individuals who create visual designs for commercial and promotional purposes. They can be graphic designers illustrators or animators but in general their role is to provide persuasive visual stimulation for target consumers.
They are often employed by businesses such as publishers of scientific textbooks or even comic books and corporations where they are often in charge of the visual aspects of advertising campaigns and some are police or forensic artists.
Commercial artists must be adept at photography because they have to take pictures of any layout or design they create. Many commercial artists use computer software programs for some types of design. It is extremely important for them to be able to communicate their ideas verbally in addition to demonstrating them visually to potential employers or clients.
According to the website Education-portal.com most commercial artists have completed bachelor's degrees at colleges or universities with courses in art history and studio art but some have attended design institutes. In any case computer training has become an essential part of their training. In some states commercial artists must be licensed in their specialty (for example interior design).
Job prospects for commercial artists are positive but being hired is competitive because of the large number of applicants.
The website Ehow.com reports that entry level commercial artists earn approximately $24000 and the overall average for all individuals in this field is approximately $44000. With experience however salaries can go as high as $85000.