The job of publicists who are sometimes called “communications professionals” is to issue press releases and announcements about their clients. Publicists understand how the media works and they develop relationships with journalists so that their issued press releases will be picked up by the media and articles will be written and published about their clients. In short publicists serve as intermediaries between their clients and the media because they supply the media with information about their clients that the media would not ordinarily have. Usually the press releases written and distributed by publicists reflect their clients in a positive light. Sometimes publicists work for publishers or even individual authors. They are familiar with the editors of news outlets that would be most interested in the subject matter related to their clients. Some publicists work clothing manufacturers. Clothing manufacturing publicists often work to publicize new clothing styles. Other publicists work in the entertainment industry. For example they promote movies for producers or newly-released recordings for musicians. The website says that there is no formal educational requirement for publicist jobs but most have a minimum of a bachelor’s degree in public relations communication or journalism. Serving in an internship while in college is helpful in securing a job later on. Publicists need excellent verbal communication and writing skills and they should be outgoing patient and good at putting a positive spin on things. They usually work long hours including evenings and weekends and they are often under pressure to meet deadlines. The U.S. Bureau of Labor Statistics predicts an increase in job opportunities for publicists. According to publicists earn an average annual salary of approximately $32000.

Education Required: Bachelor's Degree
Avg Salary: $32000
High Salary: $34000
Low Salary: $30000
Tasks: Works to obtain press coverage for clients.
Issues press releases.
Speaks on behalf of clients in public settings.
Works as an independent consultant or for a public relations agency.
Also Called: Public Relations Consultant
Communications Professional
Promotional Consultant
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