Marketing coordinators are entry-level professional employees who are just starting out in their careers in the field of marketing. In general their job is to assist marketing teams with various tasks and projects. Their duties involve supporting the daily operations of a company’s marketing team. For example they usually interface with the company’s sales product development and customer service departments to solidify working relationships with the goal of making sure that the brand of the company or the product is reflected consistently and accurately. They assist the marketing manager with coordinating activities such as developing sales proposals or analyzing the results of advertising campaigns. They may also be in charge of producing marketing newsletters and they often represent the company at corporate events trade shows and marketing conferences. Marketing coordinators must be adept at multitasking and not only must they be good listeners but also they must have excellent written and oral communication skills. They are expected to be proficient in computer skills and any other technologies that could be beneficial for marketing efforts. In addition they must be capable of working under pressure to meet deadlines. According to the website www.samplejobdescriptions.org marketing coordinators need a bachelor’s degree from an accredited college or university in business marketing or a marketing related field. Sales and marketing experience combined with a master’s degree in marketing will help open opportunities for higher level positions in the marketing field. Salaries for marketing coordinators depend on location type of employer experience and educational credentials. The average annual salary ranges from $34000 to $50000.
|Education Required:||Bachelor's Degree|
|Tasks:||Develops marketing strategies.
Writes press releases.
Tracks the success of marketing campaigns.
Works directly with clients to develop their marketing strategies.
|Also Called:||Marketing Assistant
Marketing Development Coordinator
Market Research Coordinator