The person who is in charge of alerting the internal staff as well as the public media about company news is called a Communications Officer. These officers are sometimes called the CCO of the corporation. The role of the communications officer is very important for several reasons.
First the communications officer is an important advisor to the chief executive office of a company. The communications officer and others on the executive board usually work together to determine what information should be shared with employees the media and shareholders.
Second the communications officer decides how to phrase written press releases and oral statements so that they portray the company in the best possible light even if the information being shared is not positive.
Third the communications officer must answer questions posed by the media internet postings by bloggers or investment analysts with the knowledge and eloquence of an excellent communicator in order to retain the companys reputation. The minimum education for a communications officer is a bachelors degree in public relations communications journalism or a related field.
However many large publicly held corporations require that a communications officer have a masters degree such as a masters in business administration or extensive experience communicating with the media the community and people who can influence the success or failure of the company.
Simplyhired.com states that the average salary for a communications officer is $60000 per year but the salary can vary depending on the size of the company being represented whether or not the company is public or private and the level of responsibility.